Experience
As a multi-channel marketer, I have successfully worked in a variety of industries using my skills in advertising (television, radio and print), email, public relations and relationship sales. Most recently, I've specialized for more than five years at leading digital work demonstrating the following skills:
Acquisition marketing (including SEO/SEM, video display, programmatic and content marketing)
Integrated marketing strategy, brand activation and campaign management
Digital strategy and transformation activation including lower-funnel attribution mapping using SaaS platforms
Digital content planning, production and distribution
Inbound marketing management
Marketing insight mapping from social media to integrate with competitive intelligence and customer experience management (CEM) platforms
Social media readiness and governance
Marketing Director
AIGA, the professional association for design | 2017 - Present
Marketing Director, Digital Brand Advertising and Social Media
Anthem, Inc. | 2012 - 2016
Marketing Director, Business Change (Promoted)
Anthem, Inc. | 2010 - 2012
